Every once in a while there's an enigma and you simply just have to throw your hands up in the air and surrender.
Last week when my friend and business partner Scott shared with me this high converting opportunity letter, I didn't believe him - he showed me 'his' results.
I thought my e-mail list was 'dead' - I mean - people were reading my e-mails but weren't clicking on anything.
I thought all my emails were going to spam folder and nobody cared.
I thought that my 'sensible' and valuable content about SEO and marketing strategy was fantastic - why wouldn't everyone read it?
I had people calling me and saying - yeah - I have a whole file of your emails and i'll get around to them "when I have the time."
Feeling frustrated and almost ready to give up on email marketing completely and switching my focus to 100% twitter (since that's where I get most of my responsiveness now), yesterday I finally tried my friend Scott's letter to my 'dead' list.
Where did this magical opportunity letter come from?
Scott got this letter from another marketer - who got it from another marketer.
It's the most coveted letter I know of and I'm going to be sharing it with my online marketing team in our back-office later today and will be breaking down the psychology of the letter and WHY it works in a private hangout.
Keep in mind, I didn't think it would actually work and I thought my list was dead. I was flat-out wrong.
Look at this:
How do you get on my marketing team? First of all you apply and then we decide if we want to accept you. That's also the 'secret' of this sales letter.
You see while everyone else is saying 'click here to check out my fantastic offer' - that' doesn't convert.
What converts is the concept of Acceptance into something greater.
I didn't believe it until I saw the numbers.
Now, I'm a believer.
p.s. I'll post the letter in the members-area - you'll need to have the Top Producer formula or Inner Circle membership to view