Today I'd like to share with you a blog post I wrote on our company blog about Jack Canfield The Success Principles and the story, that happened which is inspiring.
But before I get to the story, I wanted to explain to you a bit about the screenshot above and how this blog came to be. Here's the blog post if you'd like to see it yourself.
First of all, the screenshot from the blog above is a responsive 'mobile' blog in WordPress. The blog I'm writing this post on is a custom designed marketing videoblog technology. 99% of our blog posts our WordPress blog are from news feeds that we as a company follow or 'feed' into the blog and republish under our brand. This post, however was crafted to illustrate and 'teach' you something about the layout of the blog itself.
What is the benefit to you from understanding this? Use this as a model for your own blog posts. A blog doesn't need to have a lot of words. You can see here that our objective is simply to give people the answer to their inquiry which is The Success Principles PDF - a workbook you can download and go thru yourself that will help you set your business goals in a very fun and creative manner.
So let's talk about the right sidebar. This is our Search Triggers Wordpress Widget - you can see I just typed in 'Jack Canfield' and it went out and told me what topics around Jack were 'trending'. You can clearly see that "Jack Canfield The Success Principles" has been given a 'green light' and is trending (read from bottom to top).
What does that mean? It means that if I was to write a blog post about Jack Canfield (which this is) I'd have too many other writers, news agencies, magazines etc. to compete with - BUT - there is a niche "Success Principles" that is less competitive - that a statistically significant group of people are searching for every day. That's what Search Triggers tells you: who is looking for what around your topic of interest.
So now to the story. A friend of mine was struggling to make ends meet when he quit building houses and instead travelled the world to work on his book. When we go through a life change like that, its helpful to have a 'plan'. He came to me in a moment of need, and I asked my mentor John for advice in his current situation. John suggested he read chapter one of Success Principles, which is about taking 100% responsibility for the conditions of your life.
I thought to myself: 'this would make a great blog post' - and so I wrote a quick post on Father's day after reading Chapter 1 myself (which you can read for free). Using my software Search Triggers, I discovered that there were a statistically significant number of people searching for the Success Principles PDF and I found it right there in Google on Jack's website - so I wrote the post - shared it and today I'm writing this post (the story).
If you're thinking about any kind of business, you simply must check out the Success Principles. You're probably read "Think and Grow Rich" several times. So why am I saying this is any different?
Success Principles is the Think and Grow Rich of 2014. It fills in the missing principles that allow you to cause the changes you seek in your life and business. So, take 100% responsibility for the conditions in your life and read Chapter 1 of the Success Principles - here's my blog post - check out the PDF and check out the book itself on Amazon - you can read the entire first chapter for free.
Something I learned from this is summarized in one statement:
"You can't hire someone else
to do your push ups for you."
Sure, you can outsource a lot of your workload but some things you simply need to do yourself. What I'm going to be covering in my blog over the next few months is how to streamline what you DO for your own business and what you OUTSOURCE. What I've learned is you can't outsource your blog or your social media. That's your personal voice to your customers and clients. You can OUTSOURCE the strategy and the SCALING of your blogging and social media and OPTIMIZE it with TECHNOLOGY. If that appeals to you then get on our early bird list at Search Triggers.